March 7, 2016· 29 min

Episode 18: The Obscure Report That Spawned the ETF Industry

Orality
Model
73%
Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(706 words)
M:94%
HostJoe Weisenthal(3,845 words)
M:28%
GuestEric Balchunas(1,270 words)
M:29%

Oral Indicators

Agonistic28%
literally, completely, definitely
Engagement47%
you, our, your
Memory Aids100%
listen, now, so
Repetition100%
they (86x), like (50x), that's (43x)
Parallelism99%
And I'm Tracy Alloway, executi..., So, Tracy, today we're going t..., And that industry is the ETF, ...
Sound Patterns72%
44 question(s), alliteration: "markets move", alliteration: "barclays brief"
Formulaic Phrases10%
i mean, believe it or not, if you will

Literate Indicators

Hedging8%
might, maybe, could
Passive Voice8%
was when, be examined, were riveted
Abstract Nouns17%
investment, recommendation, edition
Subordination10%
because, provided, however
Sentence Length29%
Avg: 12.2 words/sentence
Word Complexity45%
investment, analyze, anticipate
Academic Markers0%
Impersonal Style53%
285 personal pronouns found
Descriptive Style85%
literally, completely, definitely

Description

In 1987, investors watched in horror as the Dow Jones Industrial Average plunged 22 percent in an event that became known as "Black Monday." Months later, the U.S. Securities and Exchange Commission published an 840-page report into the incident; in it was buried a seed that would eventually sprout into the $3 trillion market for exchange-traded funds. Eric Balchunas, ETF analyst for Bloomberg, has the story of the stock exchange executives who seized upon an idea to create what is now one of the world's most pervasive financial products - and the investors who passed them up. See omnystudio.com/listener for privacy information.