August 21, 2017· 24 min

What Looking Inside a Bank Archive Can Tell Us About Modern Finance

Orality
Model
66%
Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostJoe Weisenthal(1,071 words)
M:28%
HostTracy Alloway(1,248 words)
M:93%
GuestRuth Reed(1,914 words)
M:27%

Oral Indicators

Agonistic27%
literally, completely, very
Engagement66%
you, our, your
Memory Aids100%
listen, now, okay
Repetition100%
bank (40x), they (38x), what (36x)
Parallelism100%
And I'm Joe Weisenthal...., So, I really like history...., So what if I told you that on ...
Sound Patterns49%
23 question(s), alliteration: "markets move", alliteration: "barclays brief"
Formulaic Phrases4%
i mean

Literate Indicators

Hedging17%
maybe, could, quite
Passive Voice11%
be summarized, were written, were written
Abstract Nouns17%
investment, recommendation, edition
Subordination9%
while, because, therefore
Sentence Length46%
Avg: 16.5 words/sentence
Word Complexity46%
investment, analyze, anticipate
Academic Markers0%
Impersonal Style34%
312 personal pronouns found
Descriptive Style95%
literally, completely, really

Description

Royal Bank of Scotland has been around, in one form or another, for hundreds of years. The company keeps artifacts from its lengthy history in an archive that features everything from a customer ledger kept during the Great Plague and Great Fire of London in the 1600s, to a notice sent to branches in 1914 to shut down ahead of the start of World War I. On this week's episode of the Odd Lots podcast, we speak with Ruth Reed, Head of Archives and Art at RBS, about what it's like to be the archivist for a bank. We find out about her favorite objects in the bank's archive and discuss what they can tell us about modern finance and markets. See omnystudio.com/listener for privacy information.