July 2, 2018· 31 min

The Internet Is Secretly Powered By Billions Of Tiny Auctions

Afsheen Bigdeli

Orality

Model

86%

Highly oral (epic poetry, sermons, hip-hop)

Speaker Breakdown

HostJoe Weisenthal(1,633 words)

M:29%

HostTracy Alloway(3,000 words)

M:27%

GuestAfsheen Bigdeli(881 words)

M:29%

Oral Indicators

Agonistic23%

basically, literally, very

Engagement65%

you, our, your

Memory Aids100%

listen, so, now

Repetition100%

they (43x), about (42x), like (38x)

Parallelism88%

So why would I pay for stuff I..., And I'm Tracy Alloway...., And I guess the cliche is alwa...

Sound Patterns88%

52 question(s), alliteration: "markets move", alliteration: "barclays brief"

Formulaic Phrases10%

you know what, i mean, if you will

Literate Indicators

Hedging11%

could, probably, maybe

Passive Voice7%

are concerned, been collected, is called

Abstract Nouns18%

investment, business, verizon.com/business

Subordination12%

provided, because, while

Sentence Length38%

Avg: 14.5 words/sentence

Word Complexity47%

investment, analyze, anticipate

Academic Markers0%

Impersonal Style35%

384 personal pronouns found

Descriptive Style100%

exactly, apply, monthly

Description

Everyone knows that online advertising pays for a massive chunk of the internet that people know and love, whether it's social networking sites, news, photo sharing apps, or anything else. But how do the ads get delivered to your desktop or phone? On this week's Odd Lots podcast, we speak to Afsheen Bigdeli, an engineer who works on online ad platforms about how every time you see an ad it's the result of a virtually instantaneous online auction in which the seller of ad inventory (a publisher) and a buyer of ad inventory meet at an exchange, not totally unlike exchanges used for financial markets. It turns out there's a lot we can learn about financial market structure based on these rapid transactions. See omnystudio.com/listener for privacy information.

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