June 10, 2019· 33 min

What Boy Band Sensation BTS Can Teach Us About Economics

Orality
Model
86%
Highly oral (epic poetry, sermons, hip-hop)

Speaker Breakdown

HostTracy Alloway(1,083 words)
M:28%
HostJoe Weisenthal(1,540 words)
M:93%
GuestEuny Hong(3,079 words)
M:28%

Oral Indicators

Agonistic26%
obviously, huge, absolutely
Engagement56%
you, our, your
Memory Aids100%
listen, so, okay
Repetition100%
they (81x), know (51x), like (47x)
Parallelism91%
And I'm Jill Wasenthal...., So, Joe, you know I went to So..., And I was super jealous of it ...
Sound Patterns50%
30 question(s), alliteration: "markets move", alliteration: "barclays brief"
Formulaic Phrases10%
you know what, i mean, to be honest

Literate Indicators

Hedging9%
could, probably, maybe
Passive Voice7%
being obsessed, is supposed, are supposed
Abstract Nouns23%
investment, information, volatility
Subordination10%
because, while, until
Sentence Length45%
Avg: 16.1 words/sentence
Word Complexity46%
investment, analyze, anticipate
Academic Markers0%
Impersonal Style44%
341 personal pronouns found
Descriptive Style100%
monthly, carefully, really

Description

South Korean boy band BTS is rarely connected to economics, but as the biggest success to come out of K-Pop, it arguably should be. On this week's episode of Odd Lots, we speak to Euny Hong, the author of 'The Birth of Korean Cool,' about how South Korea made cultural exports a key plank in its economic development strategy.  See omnystudio.com/listener for privacy information.