February 15, 2021· 53 min

How Monster Beverage Shares Soared a Monster 100,000% in the Last 20 Years

Orality
Model
85%
Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(1,431 words)
M:94%
HostJoe Weisenthal(1,417 words)
M:28%
GuestMark Astrachan(6,391 words)
M:28%

Oral Indicators

Agonistic37%
extremely, incredible, obviously
Engagement64%
you, our, your
Memory Aids100%
listen, now, so
Repetition100%
like (102x), think (96x), it's (87x)
Parallelism100%
And I'm Tracy Alloway...., So I think we should make a br..., So I think, I think the basic,...
Sound Patterns35%
34 question(s), alliteration: "markets move", alliteration: "barclays brief"
Formulaic Phrases4%
i mean, believe it or not

Literate Indicators

Hedging10%
could, quite, maybe
Passive Voice6%
was called, was called, is translated
Abstract Nouns13%
investment, element, retirement
Subordination8%
while, because, although
Sentence Length47%
Avg: 16.8 words/sentence
Word Complexity47%
investment, analyze, anticipate
Academic Markers0%
Impersonal Style36%
628 personal pronouns found
Descriptive Style100%
really, extremely, obviously

Description

When you think about the big winners in the stock market over the past couple of decades, you might think about Amazon or Apple or some other tech winner. Or maybe, if you've listened to Odd Lots before, you think about Domino's Pizza. But there's another company that's outshone them all. Monster Beverage Corporation, the maker of the popular energy drink has been, well, a monster. In the last 20 years, the stock is up over 100,000%. On this episode, we speak with Mark Astrachan, an analyst at Stifel Financial Corp., about how they produced such a stellar return. See omnystudio.com/listener for privacy information.