November 3, 2022· 37 min

Mark Bergen on Apple's Threat to the Online Ad Industry

Orality
Model
81%
Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(1,164 words)
M:29%
HostJoe Weisenthal(4,228 words)
M:27%
GuestMark Bergen(1,749 words)
M:29%

Oral Indicators

Agonistic27%
very, absolutely, incredible
Engagement62%
you, our, your
Memory Aids100%
listen, so, now
Repetition100%
like (275x), they (84x), know (71x)
Parallelism65%
So why would I pay for stuff I..., And I'm Tracy Alloway...., And everyone said, oh, it's su...
Sound Patterns97%
79 question(s), alliteration: "markets move", alliteration: "barclays brief"
Formulaic Phrases5%
you know what, i mean

Literate Indicators

Hedging7%
could, maybe, probably
Passive Voice2%
is stressed, been crippled, is based
Abstract Nouns17%
investment, business, verizon.com/business
Subordination10%
because, until, thus
Sentence Length35%
Avg: 13.8 words/sentence
Word Complexity47%
investment, analyze, anticipate
Academic Markers0%
Impersonal Style38%
504 personal pronouns found
Descriptive Style91%
exactly, apply, monthly

Description

After years of basically printing money, the big online Internet behemoths are starting to stumble for various reasons. There's the macro slowdowns. New competition. And just basic threats to the way they do business. One major change has come from Apple, which has used its device dominance to curtail how apps can collect information on users, making targeting harder than it used to be. On this episode we speak to Bloomberg reporter Mark Bergen, the author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the difficult challenges facing the industry.  See omnystudio.com/listener for privacy information.