March 7, 2024· 47 min

Celsius CEO Explains How They Win in Energy Drinks

John Fieldly

Orality

Model

84%

Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(2,166 words)

M:94%

HostJoe Weisenthal(1,633 words)

M:29%

GuestJohn Fieldly(4,950 words)

M:28%

Oral Indicators

Agonistic26%

very, obviously, incredible

Engagement89%

you, our, your

Memory Aids100%

listen, right, now

Repetition100%

like (127x), it's (98x), know (82x)

Parallelism100%

And I'm Tracy Alloway...., But it's very flavorful, and i..., But the thing that interests m...

Sound Patterns74%

71 question(s), alliteration: "markets move", alliteration: "barclays brief"

Formulaic Phrases8%

at the end of the day, you know what, i mean

Literate Indicators

Hedging8%

could, seemingly, maybe

Passive Voice4%

be associated, are associated, are preselected

Abstract Nouns15%

investment, information, volatility

Subordination9%

because, while, since

Sentence Length39%

Avg: 14.8 words/sentence

Word Complexity48%

investment, analyze, anticipate

Academic Markers0%

Impersonal Style11%

847 personal pronouns found

Descriptive Style100%

monthly, carefully, actually

Description

Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space. See omnystudio.com/listener for privacy information.

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