August 9, 2024· 51 min

How a Traditional Toymaker Is Going Big on Digital Games

Chris Cocks

Orality

Model

71%

Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(1,936 words)

M:28%

HostJoe Weisenthal(1,656 words)

M:29%

GuestChris Cocks(5,190 words)

M:93%

Oral Indicators

Agonistic34%

literally, completely, basically

Engagement75%

you, our, your

Memory Aids100%

listen, now, like

Repetition100%

like (137x), game (94x), know (87x)

Parallelism76%

And I'm Joe Weisenthal...., And I think she could be, like..., And so she, like, foregoes opp...

Sound Patterns47%

46 question(s), alliteration: "markets move", alliteration: "barclays brief"

Formulaic Phrases4%

at the end of the day, i mean

Literate Indicators

Hedging6%

could, maybe, probably

Passive Voice4%

was created, was supposed, been published

Abstract Nouns16%

investment, recommendation, capitalism

Subordination7%

because, since, though

Sentence Length40%

Avg: 15.0 words/sentence

Word Complexity46%

investment, analyze, anticipate

Academic Markers3%

according to

Impersonal Style25%

731 personal pronouns found

Descriptive Style100%

literally, completely, monopoly

Description

Hasbro has been making toys for decades, including many classic favorites like G.I. Joe and My Little Pony. But in recent years, it's also been going big on digital games. An app version of the classic board game Monopoly — called Monopoly GO! — has become one of the top mobile games of all time and grossed billions in revenue since it launched last year. Hasbro also owns Wizards of the Coast, the publisher of Magic: The Gathering, Dungeons & Dragons, and the best-selling video game Baldur's Gate 3. So why is gaming such a big growth market for a traditional toymaker? Where is the market heading? And how does a big company judge the success of "freemium" apps like Monopoly GO!? On this episode, we speak to Hasbro CEO Chris Cocks about the business of gaming. Read More at Bloomberg.com: Hasbro Stock Rises on Digital Gaming Strength Hasbro Names Microsoft’s John Hight to Lead Wizards Gaming Division Only Bloomberg.com subscribers can get the Odd Lots newsletter in their inbox each week, plus unlimited access to the site and app. Subscribe at bloomberg.com/subscriptions/oddlots See omnystudio.com/listener for privacy information.

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