September 16, 2024· 50 min

How Josh Brown Created A Financial Media Empire

Josh Brown

Orality

Model

80%

Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(1,823 words)

M:94%

HostJoe Weisenthal(1,293 words)

M:29%

GuestJosh Brown(5,820 words)

M:28%

Oral Indicators

Agonistic25%

certainly, definitely, very

Engagement89%

you, our, your

Memory Aids100%

listen, right, like

Repetition100%

like (218x), know (96x), people (72x)

Parallelism94%

And I'm Tracy Alloway...., But I am sort of biased about ..., So one, you had the financial ...

Sound Patterns51%

50 question(s), alliteration: "markets move", alliteration: "barclays brief"

Formulaic Phrases4%

you know what, i mean

Literate Indicators

Hedging7%

may, probably, relatively

Passive Voice6%

be recaptured, were connected, been given

Abstract Nouns16%

investment, business, chase.com/business

Subordination7%

because, since, whereas

Sentence Length31%

Avg: 12.6 words/sentence

Word Complexity43%

investment, analyze, anticipate

Academic Markers0%

Impersonal Style11%

879 personal pronouns found

Descriptive Style58%

apply, probably, certainly

Description

15 years ago was a pivotal moment for financial media. On the one hand, we were in the midst of a huge financial crisis, which shook everything up and exposed how little we knew about our own world. In addition to that, we were in the early moments of a revolution, which saw the rise of blogs, podcasts, "Finance Twitter" and other new platforms for disseminating information about markets and business. One of the winners from that era was Josh Brown, a former stockbroker who rose to fame in part on the back of his must-read blog The Reformed Broker. Now he's the CEO of a large investment advisory firm, Ritholtz Wealth Management. He's got a popular podcast. He's got a new book. He's a fixture on CNBC. And he even has a conference business. We talk about his career path, what he's learned, some funny stories from the good old days, and how he became a media giant. See omnystudio.com/listener for privacy information.

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