May 2, 2025· 52 min

What The 'Lentil King of Saskatchewan' Knows About World Trade

Orality
Model
69%
Oral-dominant (speeches, podcasts, storytelling)

Speaker Breakdown

HostTracy Alloway(1,137 words)
M:29%
HostJoe Weisenthal(1,520 words)
M:94%
GuestMurad Al-Katib(6,087 words)
M:29%

Oral Indicators

Agonistic28%
literally, completely, very
Engagement88%
you, our, your
Memory Aids100%
listen, now, right
Repetition100%
know (186x), gonna (57x), like (52x)
Parallelism78%
And I'm Tracy Alloway...., So we just saw Mark Carney and..., And in a lot of ways, I think ...
Sound Patterns64%
61 question(s), alliteration: "markets move", alliteration: "barclays brief"
Formulaic Phrases6%
at the end of the day, you know what, i mean

Literate Indicators

Hedging5%
might, could, quite
Passive Voice9%
are stunted, are malnourished, being created
Abstract Nouns22%
investment, recommendation, globalization
Subordination6%
since, because, though
Sentence Length37%
Avg: 14.2 words/sentence
Word Complexity50%
investment, analyze, anticipate
Academic Markers0%
Impersonal Style12%
842 personal pronouns found
Descriptive Style77%
literally, completely, slightly

Description

We don't know what the end state for the tariffs are going to be, but inevitably there will be some shifts in the way that goods and dollars flow around the world economy. Of course, some parts of the economy are always subject to changing rules around subsidies and tariffs, and that's particularly true in agriculture. On this episode of the podcast we speak with Murad Al-Katib, the President and CEO of AGT Foods and Ingredients, who is sometimes known as The Lentil King of Saskatchewan. He is credited as being a driving force in turning the Canadian Province into a powerhouse of chickpea and lentil exports all around the world. He explains to us why he saw an opportunity in this space, why it's boomed, how the global trade and supply chain of these plants work, and how his company navigates perpetual shifts in agriculture policy around the world. Read more: Trump’s Canada Tariffs Draw Lawsuit by Blackfeet Nation Members Only Bloomberg.com subscribers can get the Odd Lots newsletter in their inbox — now delivered every weekday — plus unlimited access to the site and app. Subscribe at bloomberg.com/subscriptions/oddlots See omnystudio.com/listener for privacy information.